A business website is many a times the very first sign of your brand that your customers get. Simply put, your website is your digital door to the world, which if it appears dull or doesn’t function properly, the visitors will go away immediately. Lots of businesses put money into their site but only not realize they are committing small blunders that are capable to escalate their downfall by big losses. Let us have a brief glance at some common website errors that can actually cost you customers and sales.
1. Slow Loading Speed
With the pace of today world, people are impatient and nobody likes waiting. If your website is to take longer than just a few seconds to load, visitors would rather leave than wait and head off to a competitor site. Slow loading sites are also scored low by search engines, thus increasing the difficulty of potential customers finding your business.
Tip: Compress photos, select a quality host, and monitor your sites loading time regularly.
2. Poor Mobile Experience
Most of the individuals who go online, most of the time, are on their mobile phones. If your website is not mobile-optimized, you are going to lose customers in no time. They will simply leave your site out of frustration. Trying to slide, zoom, or cope with broken formatting is the quickest way to lose trust.
Tip: One should always start by making his/her website responsive which implies that all devices can easily access the site.
3. Confusing Navigation
In the case that visitors could not find what they were looking for, they would leave. Complex structured menus, excessive selection, or concealing information might make customers quit.
Tip: Creating navigation that is both simple and clear is advisable and it will also make “About Us,” “Services,” and “Contact” the important pages easy to get to.
4. Lack of Clear Call-to-Actions (CTAs)
Your site needs to show the users what actions to take further. If there are no explicit call-to-actions (CTAs) such as “Buy Now,” “Get a Quote,” or “Sign Up,” your visitors might be unable to figure out how to proceed with your company.
Tip: Employ brief, action-oriented buttons and position them at the locations where users can quickly spot them.
5. Outdated Design
The first impression is the most important. An old-fashioned-looking website makes your business appear to be less reliable. People might also think of your company outdated along with the products or services.
Tip: Come up with a brand-new image every few years and make it always contemporary, neat, and in harmony with your brand.
6. Ignoring SEO Basics
Just one can be astonished to find out how many people are occupied with this, no matter how beautiful the website might be. Not direct the most logical way but still few in number. A site that does not apply SEO is going to be less visible, thus less traffic from SEO-targeted clients.
Tip: Put in keywords smoothly, create useful material, and improve meta titles along with descriptions.
7. No Contact Information
Work suiting customers better than not knowing how to get in touch with you. Lack or concealment of contact details creates doubt and can drive customers off.
Tip: Either phone, mail, address, or contact form — make sure that contact information is always visible.
Ending Remarks
One of the most powerful tools to develop your business is a website. However, errors resulting from micro-development can not only lose you players but also lessen your earnings notably. You can create a website that will not only bring in visitors but also turn them into loyal customers by concentrating on speed, design, usability, and SEO.
